GREAT WORK HAPPENS IN GOOD COMPANY

Chris Eberle is building the members' club the music industry never had

It has never been easier to release a song, and never harder to be heard. Around 106,000 tracks hit streaming every day, and 88% of all music on streaming never reaches even a thousand plays. AI can now generate a track in seconds, but as Chris Eberle puts it, it can't generate a scene. That gap, between the tools that make music and the rooms where careers are actually built, is exactly what his new venture is designed to fill.

Good Company is a members' club for music makers and creatives, built to keep collaboration at the heart of the process. Not another social club, but a space designed for the way creatives actually work: recording studios, flexible workspace, performance venues, and elevated café and bar concepts, all meant to carry a project from first idea to final mix.

The first house is opening in Los Angeles, inside the landmark United Artists building. There's a neat symmetry to the choice. A century ago, four of the biggest artists in the world founded United Artists so they could make things their own way. Good Company is turning it back into a home for working artists to do the same. The ground-floor café and bar, named Mary for Mary Pickford, one of those founding artists, is already open and welcoming creatives and DTLA neighbors while the studios and member floors are renovated for a mid-2027 unveiling.

A model built for how creatives really work

What makes Good Company worth watching is that it has learned from the clubs that came before, and built for community and craft rather than square footage.

The membership is warm by design and deliberately reachable. A founding class of 200 LA members is being welcomed in before the studios open in 2027, chosen for craft and character rather than pure exclusivity. Founding members lock in a lifetime rate, get first access to studio credits, and help shape the community from the start. Alongside the LA house, a digital membership launches in late 2026, opening Good Company up from a single address into a global club with career development at its heart: mentor-led programming, classes on the craft, original series, and accelerator cohorts that culminate in front of the people who can open doors. Membership without a zip code, as the team lovingly describes it.

The people in the room

Many of you will already know Chris Eberle, who joined us on Necker in 2026 and left a real mark on everyone who spent time with him there. Warm, curious, and endlessly generous with what he knows, Chris is the synthesis of the whole idea behind Good Company. Across more than two decades he built and led global Media Partner Services at Facebook and Instagram, led Globalization at Netflix, and had two startup exits, including Meebo's acquisition by Google. He's an HBS and Syracuse alum, an angel investor across creator platforms, and a member of PleasrDAO, the collective that acquired Wu-Tang Clan's Once Upon a Time in Shaolin. His own track record spans 500-plus in global team management, $300M in P&L, and $3B-plus in revenue delivered. But anyone who has shared a meal or a late-night conversation with him knows the numbers are only half the story. What he really brings is a gift for connecting people and making them feel genuinely seen.

That instinct is written all over the team and advisory bench he's gathered, which reads like a warm cross-section of the industry: an 18-time GRAMMY-winning mixing engineer in Manny Marroquin, Spotify's head of global music curation, SoundCloud's chief growth officer, K-pop industry leaders, and artists including Pussy Riot's Nadya Tolokonnikova. The venture is backed by SparkLabs Group, investors in mentor-driven accelerators with more than 600 investments globally and a profitable 36-location co-working company already operating in Seoul. It's the kind of company you'd want to keep, which feels exactly like the point.

Why it matters now

The timing is the thesis. Members' clubs are growing toward a $59B global market by 2033, half of American clubs hold waitlists, and specialized flexible workspace is the fastest-growing corner of a category expanding 14% a year. Yet nobody has built a breakthrough model for music at global scale. Meanwhile, the industry has quietly cut artist development, leaving musicians to fund it themselves, even though 80% still name collaborators, bandmates and mentors as a key source of career guidance.

Good Company is a bet that community, mentorship and time in the room remain vital, and that it's time the model caught up. LA first, then a digital community and a network of houses in the world's most creative cities, with Seoul and Tokyo already on the horizon.

For those of us who care about the future of creativity, there is a broader question here too: what happens when we invest not only in the artists themselves, but in the environments, relationships and infrastructure that allow great creative work to happen?

That is part of what makes Good Company particularly interesting to us at Forming Impact. Through the Forming Impact Fund, we’ll be supporting the team as they move into their next stage of fundraising, while also creating opportunities for our wider community to learn more, contribute perspectives, make useful connections or explore involvement where there is genuine alignment.

There is no single way to be part of building an ecosystem like this. You may be an investor, an artist, an industry leader, a potential partner, or simply someone with a valuable introduction to make.

Because great work rarely happens alone. It happens when the right people, ideas and opportunities find one another.

And, more often than not, it happens in good company.